QATAR · BUILDING BUSINESSES SINCE 2018
Two backgrounds. One belief: the best businesses give people something worth coming back to.
Distinct strengths. Connected by purpose.
01 / OUR STORY
SSquare began in 2018 when two people from different cultures and backgrounds came together with a shared ambition: to build respected businesses that keep moving forward.
Experience met communication. Ideas met operational know-how. Our interlocking squares tell that story—each bringing its own identity and strengths, while connecting into something greater.
Our journey has included setbacks, difficult decisions and the work of convincing people to embrace change. We keep learning, refining and trying again. Across every business, the aim stays the same: create a better experience for the people we serve.
02 / OUR BUSINESSES
Three businesses under active management. One investment in a new sector. Each has its own identity—and its own place in our journey.
MANAGED BUSINESS · REAL ESTATE · 2018
We started with three villas and a simple intention: create homes and a better living experience. Through challenges and steady growth, Villa 93 now leases and operates nine villas, serving around 53 families in Qatar.
We listen to residents and respond to their needs. The people who call our villas home remain at the heart of the business.
CITY CENTER DOHAMANAGED FRANCHISE · FOOD & BEVERAGE · 2022
Our first step into food and beverage was a deliberate one. After exploring the market, we chose Chick’nCone for its distinctive chicken-in-a-waffle-cone concept: an experience that brings something different to the table.
SSquare manages the Qatar franchise, with two operating branches: Lusail Marina Food Arena and City Center Doha.
Visit Chick’nCone ↗
MANAGED JOINT VENTURE · FOOD & BEVERAGE · 2026
Hermanos caught our attention through the atmosphere and character of its stores. It was another handpicked brand: a concept we felt could bring a distinctive energy to Qatar’s dining scene.
Through a Qatar joint venture, SSquare is managing preparations for the Maltese brand’s first local branch.
First Qatar branch in development
INVESTMENT · FRAGRANCE & RETAIL · 2026
Our investment in Essence marks a first step towards the wider fashion and accessories sector. The operating perfume house offers its own brand, Fume, alongside a selection of niche fragrance brands.
With a physical store in Abu Hamour, Essence adds a new dimension to our portfolio. SSquare participates as an investor and does not manage the business.
Explore Essence ↗03 / OUR APPROACH
In our managed businesses, we work across operations, marketing, finance and staff development—turning ideas into everyday progress.
We look for capable people who share our ambition and are willing to challenge familiar ways of working.
We choose concepts for the value and experience they add—not simply because a sector is popular.
We see opportunity in strengthening our existing businesses and exploring new sectors with care.
NEXT CHAPTER / OUR PEOPLE
We are planning role-specific learning opportunities, including advanced management courses for managers and relevant training for crew. Our ambition is to help people build skills as the businesses grow.
OUR VISION
Stay current. Question conventions. Keep working towards a better way.
04 / LET’S CONNECT
Investment in our existing businesses. A new brand for Qatar. A partnership in a new sector. We welcome conversations with people who see the possibilities.
PARTNERSHIPS & INVESTMENT
partnerships@ssquareholdings.com ↗HEADQUARTERS
Al Emaar Towers
Abu Hamour, Qatar